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ato.gov.au Website Traffic, Ranking, Analytics [August 2025]

    Last updated: September 16, 2025

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    ato.gov.au Web Traffic Statistics

    Get a snapshot of ato.gov.au online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    ato.gov.au Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August ato.gov.au received 13.69M visits with the average session duration 12:07. Compared to July traffic to ato.gov.au has decreased by -46.47%.
    Total Visits last 3 months
    Aug13.69M
    Jul25.58M
    Jun11.28M
    Get marketing insights →10x daily insights. Free!

    ato.gov.au Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ato.gov.au's core audience is located in Australia followed by United States, and New Zealand.
    Country
    All devices
    Desktop
    Mobile
    Australia91.14%12.48M54.68%45.32%
    United States1.98%271.37K90.01%9.99%
    New Zealand
    0.87%119.01K37.05%62.95%
    United Kingdom0.72%98.12K66.54%33.46%
    India0.46%63.57K67.14%32.86%
    See all countries →10x daily insights. Free!

    ato.gov.au Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On ato.gov.au, visitors mainly come from Direct (36.06% of traffic), followed by google.com (27.37%). In most cases, after visiting ato.gov.au, users go to my.gov.au and identity.gov.au.

    ato.gov.au AI Traffic

    Instantly get a clear LLM traffic breakdown. See how ato.gov.au appears across today’s top AI platforms:
    • 31K visits from ChatGPT
    • 1K from Gemini
    • 878 from Perplexity
    • …and more!
    Check your AI Visibility →Interested in Enterprise solution, book a demo!

    ato.gov.au Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ato.gov.au's audience also visits hrblock.com.au, followed by moneysmart.gov.au, and servicesaustralia.gov.au.
    #1
    Visits:

    515.3K

    #2
    Visits:

    1.71M

    ato.gov.au Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Ato.gov.au’s traffic has increased by 2.3% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 63.09% up to current paid search traffic.

    ato.gov.au Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    ato.gov.au Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ato.gov.au, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    Australia
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    ato
    N
    1823,0000.019.5%
    tax calculator
    I
    T
    1165,0001.151.9%
    ato login
    N
    T
    1110,0000.011.27%
    mygov login
    N
    T
    22,740,00001.02%
    tax agent portal
    T
    174,0007.630.85%

    ato.gov.au SEO Audit

    Check out ato.gov.au’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    ato.gov.au SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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